Momentive Software Brings End-to-End Event Technology to Expo! Expo! 2026, Featuring A2Z Events
Momentive Software will demo the new A2Z Events mobile app, host a A2Z user group, and lead a session on turning every
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ST. PETERSBURG, Fla., Nov. 10, 2026 (GLOBE NEWSWIRE) — Momentive Software, the leading technology partner accelerating innovation and powering the future for mission-driven organizations, today announced its presence at IAEE Expo! Expo! 2026, November 16-18 at the Baird Center in Milwaukee. Momentive will feature A2Z Events, the first event technology provider offering a comprehensive, end-to-end solution for events, conferences, and tradeshows of any size.
Attendees can visit the Momentive team at booth 719, join the A2Z Events user group, and attend a Wednesday educational session led by Rich Vallaster, Senior Director of Industry Relations and Thought Leadership at Momentive Software.
One Platform for the Entire Event Lifecycle
A2Z Events, powered by Momentive Software, covers every stage of an event. That starts before the show with robust tools to register attendees, dynamically manage the floor plan, sell exhibition space and sponsorships, collect payment, and organize an abstraction submission process that supports multiple layers of review and approval. It runs through full-service onsite badge printing, attendance tracking, and lead retrieval, all backed by the best services and support in the industry.
A2Z Events is the only comprehensive event technology solution in the industry serving associations, corporations, and independent show organizers. It scales to an organization’s largest and most important events. It also gives smaller meetings the same experience, with do-it-yourself badge-on-demand kiosk printing and attendance tracking integrated with an AMS.
“Organizers shouldn’t have to choose between a platform that handles their biggest event and one that works for their smallest,” remarked Roger Price, SVP of Events and Payments at Momentive Software. “With A2Z Events, every show gets the same experience, from the first registration through the final lead scanned, backed by the services and support our clients count on. With the introduction of MomentiveIQ, we carry that value even further by connecting event data to your AMS, CRM, and the rest of your technology stack, so the insight you gain at the show shapes how you serve your members, exhibitors, sponsors, and attendees all year.”
MomentiveIQ Connects the Pieces
Event data is most useful when it reaches the rest of an organization. MomentiveIQ, the AI platform layer across Momentive products, connects A2Z Events to an organization’s wider technology ecosystem. Its Connections capability uses pre-built adapters and an open API to resolve cross-system identity, so registration, attendance, and member records agree on who the attendees are. MomentiveIQ works alongside an organization’s existing stack, including third-party tools and non-Momentive AMS products, without a platform overhaul.
Where to Find Momentive at Expo! Expo! 2026
A2Z User Group – On Monday, November 16, A2Z Events clients can join the A2Z Expo! Expo! User Group at the Springhill Suites by Marriott Milwaukee Downtown. The in-person event covers new product features, real client deployments to borrow from, and a first look at the A2Z product roadmap.
Educational Session – On Wednesday, November 18, from 11:15 AM to 12:00 PM CT, Rich Vallaster will lead “Your Revenue Footprint Should Match Your Conference Footprint” in Learning Zone 1 on the Level Three show floor of the Baird Center. He will be joined by Michelle Baughman and Daniel Martin of the American Society of Landscape Architects (ASLA), who will share how the association’s Non-Exhibit Space program monetizes high-value attendee touchpoints beyond the exhibit hall. The session is eligible for 0.75 clock hours toward CEM recertification.
Booth 719 – Momentive Software will be at booth 719 during show hours on Tuesday, November 17, from 10:00 AM to 4:30 PM, and Wednesday, November 18, from 9:30 AM to 3:00 PM. Attendees are invited to meet the A2Z Events team and see a demo of the new A2Z Events mobile app, launching soon.
About Momentive Software
Momentive Software amplifies the impact of more than 37,000 organizations across 30+ countries, supporting over $14 billion raised and 287 million members served annually. Nonprofits, associations, and events professionals rely on Momentive’s AI-powered software and services to engage their communities, simplify operations, and grow revenue. Designed to help organizations connect more, manage more, and expect more, Momentive’s solutions span fundraising, learning, events, careers, volunteering, accounting, certification, and association management. Momentive partners with organizations that believe “good enough” is never enough—so they can bring on better outcomes for everyone they serve. Learn more at momentivesoftware.com.
Media Contact
Momentive Software | Heather Noll | heather.noll@momentivesoftware.com
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