BANGKOK, TH — October 27, 2026 — On October 24, 2026, Holi Health Massage, a traditional Thai massage brand with branches in Bangkok, Pattaya and Chiang Mai and a franchise partner store in Phuket, published the government licence number, registered name, registered address and licensed floor area of each of its company-operated branches on its bilingual website. Visitors can now check every branch against the public register of Thailand’s Department of Health Service Support before booking. The move is the latest step in the brand’s decade-long effort to turn Jap Kasai, a tendon technique from traditional Thai medicine, into a licensed, documented and transparent service.

Licence details now public

Each company-operated branch holds a health establishment licence issued by the Department of Health Service Support under the Ministry of Public Health: Bangkok Ratchada (licence 100200025-62), Bangkok near ICONSIAM (100200132-68), Pattaya (2002000224-69) and Chiang Mai (500200033-67). The Phuket Patong store is operated by a franchise partner that holds its own licence. The register can be searched online by licence number or registered name.

A lineage from the early 20th century

Holi traces its technique lineage to the early 20th century, when tendon techniques of this kind were handed down from teacher to apprentice rather than taught openly.

A Bangkok tour-group landmark

From the 1990s, as Thai tourism grew rapidly, Holi’s main store in Bangkok was for more than two decades one of the larger massage houses serving tour groups in the city, with more than 300 therapists at its peak.

2016: a new team, written standards and licensing

In 2016 a new team took over the brand and founded Siam Thai Sabai Co., Ltd. to operate it. The team documented the technique as a standard process that can be taught, examined and checked, and brought every branch under Thailand’s Health Establishment Act B.E. 2559. Prices are published in Thai baht, and every guest completes a health questionnaire before a session.

2018: a certified training school

Because few therapists know Jap Kasai, Holi decided to train its own. In 2018 Holi and The Union of Thai Traditional Medicine Society jointly founded a training school whose courses are certified by the Department of Health Service Support and which issues legally recognised massage certificates. New therapists also complete 1,000 hours of in-house training and an assessment before working with guests.

What Jap Kasai is, and what it is not

A full session lasts about 90 to 140 minutes and combines a preparatory full-body massage with pressing and stretching techniques along the tendons. Holi is explicit about the limits: Jap Kasai is a wellness experience, not medical treatment, and does not replace seeing a doctor. The brand provides no sexual services of any kind and serves adults aged 18 and over only. Guests who are unwell, have had recent surgery or have a chronic condition are asked to tell the therapist in advance and, where appropriate, consult a doctor first. Holi has also published a book, Thai Jap Kasai (ISBN 978-616-631-585-1), which documents the techniques, procedures and contraindications.

Branches

Bangkok Ratchada (flagship), Bangkok near ICONSIAM (Holi Icon Massage), Pattaya, Chiang Mai Old City, and Phuket Patong (franchise partner store). Addresses, opening hours, prices and licence information are listed on the brand’s website.

About Holi Health Massage

Holi Health Massage is a traditional Thai massage brand whose technique lineage traces to the early 20th century. Since 2016 it has been operated by Siam Thai Sabai Co., Ltd., registered in Thailand.

###

Media Contact

Company: Siam Thai Sabai Co., Ltd. (Holi Health Massage)
Contact Person: Jack
Email: Send email
Website: holi-thailand.com/en
Phone: +66 83 012 8785

Media gallery

About The Author
Siam Thai Sabai Co., Ltd. (Holi Health Massage)